The Brezn Concept Store

 
 

The client asked us for an idea for a cool store to sell Brezn (Pretzels, Bavarian Style) with non-traditional fillings. We invented "The Brezn Concept Store" which inspired the client to come up with fillings like Hummus, Caprese, Avocado and so on. We called those recipes „The Hummus Concept“. „The Caprese Concept“ - you name it. And de-constructed this fantastic tasting snacks. People in Nürnberg, where the first The Brezn Concept Store was opened got absolutely mad. People in Munich, Vienna, Hamburg, Berlin…will follow.

 
The_PackagingConcept.jpg